Copywriting

Words That Actually Sell

Most local business websites read like a contractor's permit application. I write copy that speaks to what your customer actually cares about โ€” and moves them to call.

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What I Write for You

If your homepage leads with "Welcome to [Company Name]" or a photo of your truck, you're burning traffic. Good copy converts. Bad copy is expensive wallpaper.

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Website Copy

Homepage, service pages, and about pages written to rank AND convert. Every word earns its spot.

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Email Sequences

Follow-up sequences that nurture leads and re-engage cold contacts โ€” without sounding like a robot or a hard-closer.

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Ad Copy

Google and Facebook ad copy that stops the scroll and earns the click. Written around keywords your buyers actually use.

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Landing Pages

Single-purpose pages built to capture leads or book jobs โ€” no menus, no distractions, one clear call to action.

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Review Request Scripts

Text and email sequences that get your happy customers to actually leave a Google review. Most never do without a nudge.

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Blog Content

SEO-targeted articles that answer buyer questions and keep your site getting found for months after they're published.

How the Process Works

Every project starts with understanding your customer โ€” not just listing your services.

Discovery Call

We talk about your best customers โ€” what they say when they call, what they worry about, what makes them choose you over the other guy.

Competitor Audit

I review what your top local competitors are saying online โ€” then find the gap where you can stand out.

First Draft Delivery

You get a complete first draft within the agreed timeline, formatted and ready for review with notes on the reasoning behind each section.

Two Revision Rounds

Two rounds of revisions included. Most projects are done in one. I write to get it right the first time.

Let's Fix Your Copy

Send me your website URL and I'll tell you exactly what's costing you leads โ€” free, no pitch required.

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