Copywriting

Words That Actually Sell

Most local business websites read like a contractor's permit application. I write copy that speaks to what your customer actually cares about — and moves them to call.

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What I Write for You

If your homepage leads with "Welcome to [Company Name]" or a photo of your truck, you're burning traffic. Good copy converts. Bad copy is expensive wallpaper.

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Website Copy

Homepage, service pages, and about pages written to rank AND convert. Every word earns its spot.

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Email Sequences

Follow-up sequences that nurture leads and re-engage cold contacts — without sounding like a robot or a hard-closer.

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Ad Copy

Google and Facebook ad copy that stops the scroll and earns the click. Written around keywords your buyers actually use.

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Landing Pages

Single-purpose pages built to capture leads or book jobs — no menus, no distractions, one clear call to action.

Review Request Scripts

Text and email sequences that get your happy customers to actually leave a Google review. Most never do without a nudge.

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Blog Content

SEO-targeted articles that answer buyer questions and keep your site getting found for months after they're published.

How the Process Works

Every project starts with understanding your customer — not just listing your services.

Discovery Call

We talk about your best customers — what they say when they call, what they worry about, what makes them choose you over the other guy.

Competitor Audit

I review what your top local competitors are saying online — then find the gap where you can stand out.

First Draft Delivery

You get a complete first draft within the agreed timeline, formatted and ready for review with notes on the reasoning behind each section.

Two Revision Rounds

Two rounds of revisions included. Most projects are done in one. I write to get it right the first time.

Copywriting FAQ

What Austin business owners ask before they let someone else write for their brand.

What types of copy do you write for local businesses?

Website copy (homepage, service pages, about), email sequences, Google and Meta ad copy, landing page copy, and Google Business Profile descriptions. Everything is written to convert — not just to sound good.

How do you write copy that sounds like my business, not a template?

Before writing, I ask about your customers, your market, your best jobs, and what makes you different from the next guy. The copy is built from those answers — not from a fill-in-the-blank brief. Local specifics like neighborhoods, landmarks, and customer types go in by default.

Will the copy be optimized for SEO?

Yes. Service page copy is written with target keywords woven in naturally — not stuffed. Headers, meta descriptions, and page structure are all part of the deliverable. SEO and conversion copy are not in conflict; good local SEO copy reads like a human wrote it for a human.

How many revisions are included?

Every project includes a round of revisions. The goal is copy you're confident sending traffic to — not a first draft hand-off. Most clients get it right in one or two passes.

How long does it take to get copy delivered?

Most single-page projects turn around in 3–5 business days. Full website copy projects (5+ pages) typically take 1–2 weeks depending on scope and how quickly intake questions are answered.

Let's Fix Your Copy

Send me your website URL and I'll tell you exactly what's costing you leads — free, no pitch required.

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